Email remains the foremost advertising and marketing channel for many businesses. It’s the mightiest online marketing technique out there that allows you to interact with your audience and promote your business in a very simple yet efficient way. Crafting personalized offers for people who have subscribed to your email list gives you an edge over your competition.
Email marketing doesn’t have any pricey overheads – indeed, it even saves paper and postage! Its analytics bit is even more exciting. The ability to monitor opens, clicks and other interactions with your email marketing campaign gives you special powers – you can steer your content, design and central message in the desired direction. In short, you can achieve more people converting into leads and sales.
Let’s take a wild guess – among hundreds of emails your customers receive every day you would like yours to be read or at least opened. This is a tough one – so make sure to work hard on your subject line, email body, and Call-to-Action (CTA).
It all gets even more complicated when you think about anti-spam laws. There are many deliverability aspects that influence your campaigns’ reputation and inbox placement.
Before you start building any campaign, make sure to establish a clear goal. Is it more website visits? New trials? Or sales? Whatever the goal, your email’s content, structure and design should focus on reaching it.
Regardless of the challenges, e-mail is still essentially the safest and the most cost-effective marketing channel when used adequately. Don’t feel overwhelmed – we have compiled seven simple tips that will help you create and execute your email marketing campaigns. Use them as a guide or checklist that will lead you to email marketing success!
Step 1: Be Concise
When it comes to email content, it’s all about crafting a clear and crisp message. Start by choosing one central focus and CTA that you’d like to emphasize. Make sure the text on the CTA states the action you want the reader to make – the customer needs to know what to expect after clicking. Remove unnecessary text or confusing technical language that might distract the reader from your core message.
Step 2: Create a Beautiful Design
Attractive design can go a long way to driving conversions. Pictures will help, but make sure they are not essential to comprehending the message because many recipients will not see graphics on their email browsers.
Step 3: Double-check and Test
Your campaign has to render well in all email browsers so make sure you double and triple check if all the links and buttons in your email work and lead to the right places. Be 100% confident about every aspect of your campaign before you hit “send”. It might be helpful to send a test campaign to your colleagues to have extra pairs of eyes look at your work.
Step 4: Don’t Make Mistakes
Showing your campaign to someone else might also be helpful when it comes to spotting grammar mistakes. Even if it is human to make mistakes, having several spelling errors in an email campaign can leave a sloppy and unprofessional impression. Find out what to do when you have spotted a mistake after sending out a campaign.
Step 5: Create a Strong Landing Page
Design a powerful landing page with a clear and attractive CTA. Remember – landing page closes the deal, so its message has to be even stronger than the message of the email. Your campaign’s success is based on the number of people taking the next step you desire. So make sure this step is demonstrated in a crystal clear and appealing way.
Step 6: Optimize for Mobile
If you want your email marketing campaign to be successful, optimizing it for mobile devices is no longer a nice-to-have, but a must. Make sure that all the aspects of your email campaigns and landing pages perform well on smartphones and tablets.
Step 7: Sharing is Caring
Add social sharing buttons to your email marketing campaigns so your readers can spread your content – and give additional exposure to your brand. Note – when integrated with social media, email campaigns reach a much wider audience and produce a much higher ROI.
Wrap up
So how to produce an outstanding email marketing campaign? First, choose a professional email marketing software that is easy and fun to work with. Then take what’s unique about your business, keep your main marketing message in mind and follow these seven simple steps.
Kamkash is a digital marketing company providing content creation and top of the line marketing services. Their team of dedicated and enterprising digital marketing professionals has a vast experience in working with national and international clients. Be it research, creative writing, email marketing, blogging, tweeting – Kamkash team is ever enthusiastic to revolutionise the digital marketing spectrum from its core.
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