Much like privacy Laws regarding postal and privacy, sending email also has binding privacy legislation that must be followed. These Laws are referred to as the CAN SPAM Act. If you’re going to be sending email to subscribers, you need to know about CAN-SPAM Law and how to be complaint. CAN-SPAM Law: A Brief History… [Read more]
Category: Email Marketing
As previously discussed, one of the most challenging, if not the most challenging, portions of the customer life cycle is the process of acquiring new customers. Customers who have not yet developed a relationship with your brand, product, or business need to be convinced not only that they need to purchase or register for your… [Read more]
It’s always important to understand the history of something in order to understand why it’s important! Learn about the story of Email Marketing History to see how email marketing evolved as well as the challenges of offline direct-to-consumer or direct business-to-business marketing communications that email marketing has provided a solution to. Before the Story of… [Read more]
How email marketing can improve your business, product or service’s success will very wildly depending on your marketing goals and the purpose of email in your marketing mix. However, what cannot be debated is that email marketing and email communications to customers absolutely deliver results. To get you started thinking about some of the many… [Read more]
Social media have become an important part of the internet and online marketing landscape in the last decade. How do social media impact email marketing, and is email marketing still relevant in a world full of social networks? In this section, we analyze email marketing and social media and explain why email marketing is more… [Read more]
Why does email marketing present such a benefit over other more traditional forms of marketing? Why does it drive better returns on investment and customer engagement metrics than other marketing techniques? Why would you invest the time and resources to develop an email marketing program at all? In this article, Comm100 presents you the top… [Read more]
How can I send bulk emails to others without getting spam boxed ? I still didn’t start any email campaign or email marketing. Just want to know about this for a future program. Is there any good way to do this ? You can discuss here using the Comments section below. [Read more]
in Email Marketing, Tips
Email remains the foremost advertising and marketing channel for many businesses. It’s the mightiest online marketing technique out there that allows you to interact with your audience and promote your business in a very simple yet efficient way. Crafting personalized offers for people who have subscribed to your email list gives you an edge over your competition…. [Read more]
in Email Marketing, Tips
“Across professional services industries, only a slight majority (54 percent) said marketing and business development activities were strongly coordinated. However, a lack of integration between the two can result in wasted efforts and lost opportunities.”*[1] Business Development focuses on forming partnerships and contacts, with the goal of sales, whereas marketing focuses on creating messaging that… [Read more]
in Email Marketing, Tips
The New Year is a new opportunity to learn from your past mistakes, build on your success, and achieve even better direct mail results. Direct mail has been around for a long time but it is constantly evolving. To make the most out of direct mail marketing in 2017, you need to stay up-to-date with… [Read more]